Listeners > Leads > Clients!

During this call, I’m excited to personally welcome you to the accelerator and learn more about you, your show and the role it plays in your business. After our welcome call, you’ll complete the comprehensive Business Results Accelerator questionnaire and conduct a thorough podcast self-review. I’ll carefully review these materials and conduct my own audit of your show and marketing ecosystem, which we’ll dive into during our Week 1 session. Get ready for an insightful and productive start to the program!

Kickstart your journey with a goal-setting and audit review session. Together, we’ll create a strategic plan tailored to your unique opportunities. We’ll dive deep into key areas, including:

• Identifying your show’s ideal listeners
• Highlighting your show’s unique differentiators
• Crafting compelling messaging for your show
• Enhancing the quality of your content to build authority
• Expanding your reach and attracting new potential listeners
• Strengthening your ability to convert listeners into your marketing ecosystem
• Measuring your podcast’s performance for growth and monetization

In Week 2, our focus will be on the 3-5 most critical metrics that we need to measure and optimize to drive success for your podcast. Together, we’ll document your podcast’s baseline performance & establish a streamlined system for consistently reviewing and analyzing these metrics.

In Week 3, our attention will be on uncovering valuable opportunities within the podcast listener journey. Together, we’ll dive deep into three crucial stages:

Awareness: We’ll examine how potential listeners discover and become aware of your show. We’ll explore effective strategies for increasing visibility and reaching your target audience.

Consideration: We’ll explore the factors that influence a listener’s decision to tune in, including compelling topics, positive reviews, and other key elements. We’ll develop tactics to enhance your show’s appeal and captivate potential listeners.

Decision to Listen: We’ll evaluate the discoverability of your show on different platforms, optimize episode titles and descriptions for maximum impact, and harness the power of social proof to boost listener engagement. Together, we’ll ensure that your podcast stands out and entices listeners to hit that “Play” button. Get ready to seize these opportunities and make your podcast irresistible to your audience!

As we move into Week 4, we’ll delve further into the various opportunities within the podcast listener journey. Our focus will be on the following areas:

Decision to Subscribe: We’ll explore how to impress your listeners with valuable content and create a sense of anticipation for future episodes. Together, we’ll develop strategies to encourage subscription and cultivate a dedicated audience.

Retain & Advocate: We’ll focus on getting listeners to listen to full episodes. We’ll discuss methods for generating reviews, sparking conversations, and inspiring your audience to share your content with other like-minded individuals.

Convert: We’ll dive into how your listeners can seamlessly transition into your marketing ecosystem. We’ll strategize on how your content can effectively communicate your products, services, and unique value propositions.

In week 5 we’ll deep dive into content calendar and CTA planning to maximize building your authority and converting listeners into your marketing ecosystem.  We’ll evaluate CTAs across all listener touchpoints including social media, website & landing pages.

In this final week, we’ll explore advanced tactics to attract a broader audience and grow your reach.