In the world of podcasting, having a great show is only half the battle. The other half is being discovered! In other words, getting your show in front of as many of the right people as possible who may want to listen or subscribe. Some of the most popular tactics to bring attention to your show, unfortunately, take a lot of time and effort (two things that most podcasters I know don’t have extra of). Podcast PR is an exception because it is a time-efficient way to get a lot of attention to your show. By leveraging the power of PR, you can give your podcast a boost in visibility and credibility, which can lead to increased listenership and more business opportunities.
One of the primary benefits of PR for podcasters is the SEO value that comes from the links to your website from high credibility and trust news domains. The right links can do two great things for your website:
- They can drive traffic to a page that matters to your business. When you get featured in a major news outlet or publication, it can help to introduce your show to a wider audience. Simply stated, if a news site posts a link, their readers may click on it — and you’ll benefit from that referral traffic. In the case of podcast PR, those links may go to the link to listen to the episode (normally embedded in the article), they may go to the show overview on your brand website so visitors can get an idea of the content you create, or they may go to another business-driving link that is important to you (e.g., a link to download your lead magnet or buy your book on Amazon).
- They can help you rank higher in search, so more people can find you when they are searching for keywords that matter to your business. Links from news sites tell search engines that your website is an authority on a certain subject — so the more links you earn from high-quality, high-authority sites like news domains, the better your website will rank in search engine results pages. The anchor text is the copy that is hyperlinked, and Google understands context. This means that “listen now” and “click here” can be just as valuable as keyword-optimized anchor text.
Lastly, PR can also help to make a stronger case for why great guests should be on your show. Add some sizzle to that guest outreach email by calling out the great publications that have written about your show! When potential guests see that you’ve been featured in major news outlets or have received positive press coverage, they are more likely to see you as an authority in your niche. This press is instant credibility and may make it more likely to get that “Yes!” from your dream guest.
PodAmp.fm is a new resource for podcast PR offered by HiveCast. We offer packages for hosts AND guests. Perfect for a time-strapped expert, PodAmp can help your show realize all the benefits of PR -simply and affordably. Check out www.PodAmp.fm for more information about Podcast PR!