CEO & PARTNER
Sarah spent 20+ years building independent advertising agencies before co-founding HiveCast to bring that same marketing firepower to entrepreneurs and experts.
Sarah spent more than 20 years in advertising, helping build and run some of the most successful independent agencies in the country. Over that time, the clients she enjoyed most were the entrepreneurs: coaches, authors, and experts with deep knowledge and a strong point of view. What they needed was support from someone who understood how to use long and short form content to earn them, and their brands, the attention they deserved.
For many of them, podcasting was the right fit. A show gave them room to share their thinking at length and created a steady supply of clips, posts, and articles. The hard part was everything around it. Building the strategy and managing the logistics took skills most of them didn’t have, and learning it all themselves would have pulled hours away from the work that grew their businesses. Hiring help rarely went better. Freelancers and agencies charged premium rates and delivered episodes with no clear plan behind them.
Sarah co-founded HiveCast to give these clients a better option. Her team handles everything once the recording ends and builds every piece of content around the host’s business goals.
Today Sarah leads strategy at HiveCast and runs its six-week coaching program, where she works directly with hosts to turn their episodes into new clients and a stronger reputation in their field.
A podcast for business does five jobs, from warming up prospects to earning search traffic. See what to track for each, written for coaches and experts.
Repurpose your podcast into video: how to find the two or three podcast clips worth cutting from each episode, format them, and post them on a schedule.
Podcast audio editing covers cleanup, levels, content cuts, structure, and a final listen. Here is what a professional pass includes and how to judge one.
Podcast SEO works in two places: the search inside Apple and Spotify, and the episode pages Google reads. Here is what to fix in each, and in what order.
Learn what Google Search Console for YouTube means for podcasters, what data it shows, and how to use it to improve discoverability.
Learn how to use ManyChat podcast clips and turn Instagram engagement into leads with automated DMs, smarter CTAs, and a better podcast funnel.